Understanding the entire traffic, leads, sales and conversions game might be the most important thing that an online marketer can learn in his or her life.
If you've been online for a good while (many years) or even if you've never heard of what the world wide web is, which I highly doubt... this basis to making it happen for yourself on the internet is to have a very big net that catches lots of fish (prospects) or just a regular-sized net that catches some really good, high-quality fish.
Just having this "net" isn't enough, though. You want to be constantly using it 24/7 to capture more and more prospects. Those that have been around for a while already have a system n place to systematically capture more and more highly-targeted people into their funnel.
As a marketer, it is in a person's best interest to learn as much about this as possible. It truly is a matter of surviving or thriving here in the money-making online world.
If you don't know how to drive traffic, you are in the right place. If you don't know how to generate fresh hot leads, welcome to my page. You will love it here. Don't know what a squeeze page (landing page) is? Welcome!
This information on traffic, leads, and sales conversions will save you many years of time that you literally would be wasting. Take the time to absorb everything in these categories as possible.
How much money are you leaving on the table every month, week, day or even second? Where to you drive your traffic to? Is it a lead capture page that you own and control? If not - I can tell you now - you are definitely not using the right approach.
The idea behind capturing an email address (and preferably a name with it!) is that you never know when a person is going to leave your website. If they disappear before they sign-up into your program or make a purchase (whatever your desired outcome is).. you can't be sure they actually save the page or can even remember how to get back to your page.
Not to mention the idea that they probably were distracted and left your site entirely and are looking elsewhere to get that information.
Getting those visitors to your website or splash page on a regular basis, and having the ability to capture them as leads with that web form that you have that gets their attention and has them wanting to learn more. This is called "building your list". Once on your list, you are THEN allowed to send out emails to these people whenever you feel like it.
To KNOW, LIKE, and TRUST you - this is where you want them at. This is the most critical thing if you expect people to BUY your products and/or services. People will always buy from others that they know, like and trust long BEFORE they'd purchase from somebody that they just met or do not know that much about.
You'll be sending emails out to them on a regular basis once they are on your list. This is where the "conversions" come into play. You want to turn as many of these leads into buyers as possible. It might take some time for the majority of them... that is fine. You can look at it as a long-term thing. Making sales is what its all about, correct?
Creating positive expectancy is how you can keep them interested in what you are talking about and dying to learn more.
Learning how to get traffic leads and sales conversions should be the primary focus of anybody who wants to make money on the internet, period. Working on things other than these principles is simply running in circles when there is a straight line leading directly to the success that you desire.
Once you master (or even just get pretty good at) these techniques you will have your future in your hands... instead of your boss's hands. You'll be able to write your own checks, as many of them as you like, for any amounts.
Don't leave you internet business to chance and spend all of your time doing things that you could easily automate so that you no longer have to worry about.
Scalability is a beautiful thing! Find a great situation that works for you and turbo-charge it!
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